Rewriting the Ad Rules for Muslim-Americans

"Rewriting the Ad Rules for Muslim-Americans"
By LOUISE STORY
The New York Times
Published: April 28, 2007

For years, few advertisers in the United States have dared to reach out to Muslims.

Either they did not see much potential for sales or they feared a political backlash. And there were practical reasons: American Muslims come from so many ethnic backgrounds that their only common ground is their religion, a subject most marketers avoid.

That is beginning to change. Consumer companies and advertising executives are focusing on ways to use the cultural aspects of the Muslim religion to help sell their products.

Complete article here.